Eye-popping brand identity for Pinrace gets innovative sports-equipment product off and running.

At a Glance

Our complete brand identity including logo, packaging design, ecommerce site and exhibition stand get this this ground-breaking new product off the starting blocks.

The Challenge

Pinrace asked us to launch their ingenious new product: magnetic 'pins' to secure race numbers to runners' or cyclists' clothing. As pioneers in the highly competitive sports-equipment sector, they needed a brand built from the ground up that could enable them to stand out, to remain distinct and ahead of the pack.

Our Approach

Beginning with the all-important question of branding, we set out to design something that would really give this company the edge over their competitors. Branding is the art of differentiation, and Pinrace needed an unmistakable brand identity.

Pinrace packaging

Our packaging design performs two functions: it instantly informs customers what the pins are for and how to use them; its effervescent design is also visually arresting enough to catch the eye of casual browsers in a busy retail environment. Six different alternative colourways, with pink available for breast cancer charity supporters, provides an element of individuality while contributing to the overall dynamism of the brand.

Having made the decision to use Shopify as their preferred ecommerce platform, our job was to bring the brand to life in a digital environment ensuring a smooth and seamless experience for Pinrace's online customers. The might of social media is exploited through the hashtag #myluckypins, encouraging customers to share their sporting successes.

Pinrace website

Our vibrant branding ensured that Pinrace's website, exhibition stand and printed marketing materials at the prestigious Virgin Money London Marathon Expo event attracted and inspired new competitors and partners alike.

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