Deepening the emotional bond at the heart of an established Isle of Man brand.
The relationship between a company and its customers is vital to any brand's identity.
While Isle of Man Creamery needed a fresh, modern online presence, they also wanted to strengthen the emotional connection of their consumers at home and around the world. Their story - wholesome milk and cheese from a co-operative of family-owned Manx farms - deserved to be told.
Through the use of emotive large-scale photography, the new site now emphasises the connection between the Island's purity and its quality dairy products, which we hope will both inspire pride in local consumers and seduce the Creamery's international customers.
Our intuitive content management system allows the Creamery staff to manage their own content, news, recipes and products, while a bespoke landing page builder allows them to quickly and easily deploy new landing pages to support their extensive global sales and marketing activities.
A key element of the Creamery's service is of course their free door-step delivery, and we were delighted to be able to provide an online ordering system. Customers can now enter their postcode to check their delivery days and order all their favourite products hassle free.
What began as a simple website refresh became something far more thanks to our holistic approach to branding. We understood the story behind the brand and so were able to provide our client and their customers with a much improved digital experience.