The TT Marshals Association coordinates 3,500 volunteer marshals for the Isle of Man TT races. DotPerformance designed and built a digital operations platform connecting recruitment, training, qualification tracking, and live roster management into a single system. The platform runs on AWS infrastructure and is developed continuously alongside the TTMA team.
TT Marshals Systems
Recruitment, training, rostering and retention for live operations.
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Somewhere on the Mountain Course, a volunteer in an orange tabard stands at a junction while a motorcycle passes at 180mph. They've been trained for this. They know the flags, the protocols, the radio calls. They know what to do if something goes wrong.
There are 3,500 of them. Recruited from around the world. Trained, qualified, rostered, and deployed across 37.73 miles of public road for four weeks of racing. Every one of them a volunteer.
The TT Marshals Association doesn't just need people. It needs an operation.
The scale of the problem
Recruiting 3,500 volunteers is hard enough. Training them is harder. Tracking qualifications, managing rosters in real time, handling last-minute changes during a live event, retaining people year after year. Before we started working together, these processes were fragmented. Spreadsheets, manual tracking, disconnected systems. It worked, but only because good people made it work.
The TTMA leadership team knew that wasn't sustainable at this scale. As the demands on volunteer safety operations grow, the systems behind them need to be as reliable as the people in them.
DotPerformance delivered an end-to-end transformation across brand, digital and systems.
What we built
Digital recruitment platform replacing manual sign-up processes. Website redeveloped as the central hub for recruitment and information. Digital training platform with qualification tracking. Volunteer management system connecting recruitment through to live deployment. Live roster management built for real-time changes during event conditions. AWS infrastructure designed for traffic peaks and operational reliability.
Each layer connects to the next. A volunteer moves from sign-up through training and qualification into rostered deployment without the process breaking into separate systems or manual handoffs.
We also delivered a brand identity and visual system for TTMA, applied across communications, merchandise, signage, and vehicle livery. And a recruitment film that communicated what marshalling actually involves. Not a promotional video. An honest account of the role, the responsibility, and why people come back year after year. Over 2 million views.
What changed?
A single operating system replaced fragmented processes. Conversion from interest to sign-up improved. Retention strengthened through clearer pathways and better onboarding. The roster model now handles real-time changes during the event without breaking.
Why this matters
The TT runs because volunteers show up. The marshals' operation is as critical to the event as the riders, the roads, or the regulations. But volunteer operations are often treated as secondary infrastructure. They get by on goodwill and workarounds until the complexity outgrows the systems holding it together.
TTMA now has an operation that matches the seriousness of what its volunteers do. 3,500 people, 37.73 miles, four weeks. It works. And each year, we continue to develop the system alongside the TTMA team to make it work better.
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