Boal & Co asked for 150 miles. Their team did 230. We filmed the whole thing.
Twenty-three Boal & Co riders took on a 12-hour cycling challenge in aid of Isle Listen and Bridge the Gap. They were asked for 150 miles. They did 230.
The 150 wasn't arbitrary. It's the distance from the firm's original office in Ballasalla, via Castletown, to Marquis House, multiplied by twelve for the number of years Bridge the Gap has been running.
The brief was to film the day. A 12-hour challenge inside an office, with riders rotating every half hour and a donation total climbing on screen, doesn't lend itself to a controlled production. The setting stays the same across twelve hours. The light and the people don't.
We worked around the event rather than alongside it, filming riders mid-effort and interviewing them straight off the bike. When representatives from Isle Listen and Bridge the Gap arrived, the room changed, and the cameras were already running.
The interviews caught both sides of the day. In-the-moment comments from people still out of breath, often funny, often unguarded. And quieter, more considered reflections on why the event mattered and what the charities meant to the people in the room. The mix of the two is what gives the film its honesty, and stops it feeling like a corporate piece.
Our role: Concept development, filming and editing.




















