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Services

Social media, content,
and digital performance.

We market businesses through story and technical smarts. 

DotPerformance has been working in digital marketing for over 20 years, from the earliest days of PPC and SEO when the discipline was still being figured out. Today our focus is social media content, AEO, and paid performance. We produce carousels, reels, video, and social posts for Facebook, Instagram, and LinkedIn, built around a consistent brand story and structured to perform on every platform.

TALK TO ANDY
18team members
20+years in digital
2m+in spend managed

Facebook

Where most of your audience already is. We manage Facebook presence end to end, from content strategy and creative production to community management and paid campaigns.

  • Content creation and scheduling
  • Carousel and image posts
  • Paid campaign management
  • Community management
  • Performance reporting

Instagram

Visual storytelling built around your brand. We produce reels, carousels, stories, and static posts that look like the brand and perform on the platform.

  • Reels and video content
  • Carousels and static posts
  • Stories and highlights
  • Branded colour grading
  • Growth and engagement

LinkedIn

The platform where business decisions get made. We build LinkedIn presence for organisations and individuals, producing content that builds authority and generates serious commercial attention.

  • Company page management
  • Thought leadership content
  • Article and post production
  • Paid LinkedIn campaigns
  • Personal profile content

Google

Paid search and display managed by people who have been running Google campaigns since the platform launched. Every pound of spend is tracked, tested, and optimised.

  • Search campaign management
  • Display and remarketing
  • Shopping campaigns
  • Conversion tracking
  • Monthly performance reporting

Email

Direct communication with the people who already know you. We design, write, and send email campaigns that look like the brand and say something worth reading.

  • Campaign design and copywriting
  • Automation and sequences
  • List management
  • A/B testing
  • Performance reporting

AEO

We structure content so answer engines surface it cleanly. Clear definitions, FAQ schema, and answer-first summaries that make your content the default response when someone asks.

  • Page structure and schema markup
  • FAQ development
  • Answer-first content writing
  • Entity optimisation
  • AI visibility monitoring

Landing Pages

Built to convert the traffic you are paying for. Every landing page is designed around a single objective, with layout, copy, and calls to action working together to turn clicks into enquiries.

  • Campaign-specific page design
  • Conversion-focused copy
  • A/B testing
  • Form and CTA optimisation
  • Performance tracking

CRO

Conversion rate optimisation applied to every page that matters. We identify where visitors drop off and fix it, turning existing traffic into better results without spending more on ads.

  • User journey analysis
  • Heatmap and session review
  • Copy and layout testing
  • Form optimisation
  • Ongoing improvement programme

Video

The highest performing content on every platform. We produce reels, brand films, adverts, and social video in-house with a crew of five and our own studio facility. Shot, edited, and graded to a standard that makes people stop scrolling.

  • Reels and short form video
  • Brand films and adverts
  • Studio and location shoots
  • Platform-specific editing
  • Captions and publishing

Related Work.

Smiling girl holding a cupcake, with a playful, floral background. Buttons below say. Bright, cheerful vibe.
Play

Buy local this Christmas - Isle of Man Campaign

A short film for Business Isle of Man encouraging people to think differently about local community, attention and everyday choice at Christmas.

VIDEO
FPV Flythrough Gaiety Theatre — a cast member from Annie Get Your Gun in costume with a wide-brimmed black hat and red jacket.
Play

FPV flythrough - Gaiety Theatre

A breathtaking FPV flythrough of the Gaiety Theatre during Annie Get Your Gun.

VIDEO
Is AI the End of Google Ads?

Is AI the End of Google Ads?

What this means for advertisers now.

INSIGHT
Smiling person in an orange jacket stands outdoors, trees in background.
Play

Isle of Man TT Marshals

Reframing the role and perception of TT Marshals through a film-led series.

VIDEO
A man in a navy polo with a heart logo smiles warmly against a dark, blurred background. Soft lighting gives a calm and professional atmosphere.
Play

Sal Heddi's Story - TopCare Founder

Founder film introducing Sal Heddi and the context behind TopCare's growth.

VIDEO
A surprised woman with curly hair and glasses holds a phone. Text reads.
Play

ShipFromMan launch campaign.

A launch video for ShipFromMan, created to introduce the service clearly and support early awareness.

VIDEO
A cyclist in a pink jacket and helmet laughs joyfully.
Play

Tour De Farms

Event coverage supporting Tour de Farms and Hospice Isle of Man.

VIDEO
Two men embrace warmly, conveying camaraderie. One wears a dark cap and gi, the other is in a black gi with a patch. The background is softly blurred.
Play

Jiu-Jitsu: Wins and Lessons

Summit Grappling Academy take on the British Open, a full documentary.

VIDEO
Close-up of a serious young woman in a red sports jersey conveying focus and determination.
Play

Tennis Isle of Man

A video for Tennis Isle of Man focused on junior tennis development, coaching and community building on the Isle of Man.

VIDEO
Smiling woman with dark hair and a blazer stands in front of a blurred classroom wall display, conveying a sense of joy and confidence.
Play

Commonwealth Parliamentary Association

Capturing perspectives from the CPA Small Branches Workshop

VIDEO
Answer Engine Optimisation

Answer Engine Optimisation

The FAQ section that actually gets cited.

INSIGHT
Answer Engine Optimisation

Answer Engine Optimisation

The paragraph most websites are missing.

INSIGHT
Garforth Gray

Garforth Gray

Photography-led social campaign for Garforth Gray’s rental launch.

MOMENT
Navy and orange West Coast Fitness branded gym duffle bag with geometric pattern and circular logo on a teal background

West Coast Fitness

Replacing a fragmented identity with a brand worthy of the gym behind it.

CASE STUDY
A daytime bus shelter displaying an Isle of Man Creamery "Get the App – Doorstep Delivery" poster, featuring a close-up of a cow's face, a QR code, and a grid of product images, with pedestrians and a building visible in the background

Isle of Man Creamery

Multi-channel campaign to drive mobile app adoption.

CASE STUDY

Marketing FAQ.

What is the difference between social media management and content creation?

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Social media management covers the full operation of your channels, including strategy, content creation, scheduling, community management, and reporting. Content creation is the production side, the posts, carousels, reels, and videos. We do both as part of the same service so the content is always built for the channel it is going on.

How much does social media management cost?

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Every client is scoped individually based on the channels, volume, and level of production involved. Social media retainers typically start from four figures per month. The best starting point is a conversation with Andy.

What is AEO and why does it matter?

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AEO stands for Answer Engine Optimisation. It is the practice of structuring content so that AI tools and search engines can surface it as a direct answer when someone asks a question. As more people use AI to find information, being the source those systems quote becomes increasingly valuable. We build AEO into every page we write and every content programme we run.

How do you approach paid social and Google Ads?

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We manage paid campaigns in-house across Facebook, Instagram, LinkedIn, and Google. Every campaign is built around a clear objective, tracked properly from the start, and optimised continuously. We have been running paid digital campaigns for over 20 years so there is very little we have not seen.

What is CRO and how does it improve results?

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CRO stands for Conversion Rate Optimisation. It is the process of improving how well your existing pages and campaigns convert visitors into enquiries or customers. Rather than spending more on traffic, CRO makes the traffic you already have work harder. We apply it to landing pages, website pages, and email campaigns.

Do you produce all the content in-house?

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Yes. Design, photography, video, copy, and social content are all produced by our senior team. Nothing is subcontracted. That means the content is always on brand, delivered without chasing, and consistent across every channel.

How do you measure results?

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Every client gets regular reporting covering the metrics that matter for their objectives, reach, engagement, click through rates, conversions, and ad performance. We set the baseline at the start and report against it consistently so you always know what is working.

Do you work with clients outside the Isle of Man?

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Yes. We work with clients across the UK and internationally. The Isle of Man is our home base and studio location, but the majority of our work is delivered remotely with no compromise to communication or quality.

Can you manage our social media alongside building our website?

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Yes. Because we handle brand, website, photography, video, and social media in-house, everything is built from the same visual language and managed by the same team. Most of our clients run multiple services together for exactly that reason.

Ready to talk about your marketing?

Talk it through with Andy

30MIN CALL

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