Social media, content,
and digital performance.
We market businesses through story and technical smarts.
DotPerformance has been working in digital marketing for over 20 years, from the earliest days of PPC and SEO when the discipline was still being figured out. Today our focus is social media content, AEO, and paid performance. We produce carousels, reels, video, and social posts for Facebook, Instagram, and LinkedIn, built around a consistent brand story and structured to perform on every platform.
Where most of your audience already is. We manage Facebook presence end to end, from content strategy and creative production to community management and paid campaigns.
- Content creation and scheduling
- Carousel and image posts
- Paid campaign management
- Community management
- Performance reporting
Visual storytelling built around your brand. We produce reels, carousels, stories, and static posts that look like the brand and perform on the platform.
- Reels and video content
- Carousels and static posts
- Stories and highlights
- Branded colour grading
- Growth and engagement
The platform where business decisions get made. We build LinkedIn presence for organisations and individuals, producing content that builds authority and generates serious commercial attention.
- Company page management
- Thought leadership content
- Article and post production
- Paid LinkedIn campaigns
- Personal profile content
Paid search and display managed by people who have been running Google campaigns since the platform launched. Every pound of spend is tracked, tested, and optimised.
- Search campaign management
- Display and remarketing
- Shopping campaigns
- Conversion tracking
- Monthly performance reporting
Direct communication with the people who already know you. We design, write, and send email campaigns that look like the brand and say something worth reading.
- Campaign design and copywriting
- Automation and sequences
- List management
- A/B testing
- Performance reporting
AEO
We structure content so answer engines surface it cleanly. Clear definitions, FAQ schema, and answer-first summaries that make your content the default response when someone asks.
- Page structure and schema markup
- FAQ development
- Answer-first content writing
- Entity optimisation
- AI visibility monitoring
Landing Pages
Built to convert the traffic you are paying for. Every landing page is designed around a single objective, with layout, copy, and calls to action working together to turn clicks into enquiries.
- Campaign-specific page design
- Conversion-focused copy
- A/B testing
- Form and CTA optimisation
- Performance tracking
CRO
Conversion rate optimisation applied to every page that matters. We identify where visitors drop off and fix it, turning existing traffic into better results without spending more on ads.
- User journey analysis
- Heatmap and session review
- Copy and layout testing
- Form optimisation
- Ongoing improvement programme
Video
The highest performing content on every platform. We produce reels, brand films, adverts, and social video in-house with a crew of five and our own studio facility. Shot, edited, and graded to a standard that makes people stop scrolling.
- Reels and short form video
- Brand films and adverts
- Studio and location shoots
- Platform-specific editing
- Captions and publishing
Related Work.
Marketing FAQ.
What is the difference between social media management and content creation?
Social media management covers the full operation of your channels, including strategy, content creation, scheduling, community management, and reporting. Content creation is the production side, the posts, carousels, reels, and videos. We do both as part of the same service so the content is always built for the channel it is going on.
How much does social media management cost?
Every client is scoped individually based on the channels, volume, and level of production involved. Social media retainers typically start from four figures per month. The best starting point is a conversation with Andy.
What is AEO and why does it matter?
AEO stands for Answer Engine Optimisation. It is the practice of structuring content so that AI tools and search engines can surface it as a direct answer when someone asks a question. As more people use AI to find information, being the source those systems quote becomes increasingly valuable. We build AEO into every page we write and every content programme we run.
How do you approach paid social and Google Ads?
We manage paid campaigns in-house across Facebook, Instagram, LinkedIn, and Google. Every campaign is built around a clear objective, tracked properly from the start, and optimised continuously. We have been running paid digital campaigns for over 20 years so there is very little we have not seen.
What is CRO and how does it improve results?
CRO stands for Conversion Rate Optimisation. It is the process of improving how well your existing pages and campaigns convert visitors into enquiries or customers. Rather than spending more on traffic, CRO makes the traffic you already have work harder. We apply it to landing pages, website pages, and email campaigns.
Do you produce all the content in-house?
Yes. Design, photography, video, copy, and social content are all produced by our senior team. Nothing is subcontracted. That means the content is always on brand, delivered without chasing, and consistent across every channel.
How do you measure results?
Every client gets regular reporting covering the metrics that matter for their objectives, reach, engagement, click through rates, conversions, and ad performance. We set the baseline at the start and report against it consistently so you always know what is working.
Do you work with clients outside the Isle of Man?
Yes. We work with clients across the UK and internationally. The Isle of Man is our home base and studio location, but the majority of our work is delivered remotely with no compromise to communication or quality.
Can you manage our social media alongside building our website?
Yes. Because we handle brand, website, photography, video, and social media in-house, everything is built from the same visual language and managed by the same team. Most of our clients run multiple services together for exactly that reason.
Selected Clients.




















