A detail-led product reel for the TT Marshals prize draw. With a punchline.

The TT Marshals were giving away a TW Steel TT watch as part of their Every Session Super Prize Draw, and we wanted the reel to earn its place on the feed.

We opened with the detail shots you would expect, but pushed the production value at every turn. Moving light was dragged across the watch face to catch the finish and dial detail. The watch was rotated to show every angle. Split screens ran multiple perspectives simultaneously, and rotating camera movements kept the energy constantly shifting.

Then the fourth wall breaks. The camera pulls back to reveal marshal Andy Priestley and crew member Ella Garvey mid-conversation, with Ella making it clear she needs the watch back. Andy is less than willing to hand it over.

It keeps the product front and centre while giving people a reason to watch it twice.

Our role: Creative direction, videography, and editing.