Recruitment, training, rostering and retention for live operations.

If you have experienced the TT Races or the Manx Grand Prix, you will have seen the marshals in orange tabards. They are the volunteer team responsible for trackside safety and incident response across the course.

The TT Marshals Association recruits, trains and rosters thousands of volunteers from around the world, then runs that operation live during the event period.

The requirement is scale and reliability. It has to work under pressure, it has to be consistent, and demand for volunteers is continuous.

Project scope and deliverables

Brand system

Brand identity
Messaging and positioning
Merchandise
Wearables
Exterior signage
Vehicle livery
Photography and videography

Digital platforms and operations

Website redevelopment
Digital recruitment platform
Digital training platform
Volunteer management system
Live roster management
Qualification tracking
AWS-backed infrastructure

Event communications

Recruitment campaign
Video production (2M+ views)

Outcomes

Operational capability
A single operating system replaced fragmented processes, bringing recruitment, training, qualification tracking and live rostering into one managed workflow.

Recruitment and retention
Improved conversion from interest to sign-up, and stronger retention through clearer pathways, better onboarding and ongoing volunteer engagement.

Live delivery
A roster model designed for event conditions, supporting real-time changes and reliability across the event period.

Consistency and trust
A new brand system gave TTMA a consistent public face across touchpoints, improving clarity for volunteers, partners and the public.

Reach 
Recruitment film and campaign assets exceeded 2M+ views, supporting awareness and sign-ups.

Infrastructure
AWS-backed delivery designed for traffic peaks and operational use during event windows.