Brand & Design Partner
design teams, positioning, content.
We act as a long-term internal design team, helping organisations define, express and maintain their brand over time. Our role is to provide clear direction, consistent execution and senior oversight, without the complexity of managing designers or agencies.
Clear brand direction that guides decision-making at leadership level. We work with organisations to define positioning, narrative and principles that provide clarity through growth, change and rebrands.
Understanding the organisation and its market
Clarifying what the brand stands for
Defining how the brand should be positioned
Agreeing principles for future decisions
Providing clarity through growth and change
Brand identity systems designed to scale. We create flexible brand systems that maintain consistency across teams, channels and formats, while allowing the brand to adapt as needs change.
Visual identity systems
Brand guidelines & standards
Design systems for brand
Identity evolution & refinement
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Consistent brand expression across digital and physical touchpoints. From websites and platforms to print, campaigns and environments, we ensure the brand is applied clearly and coherently wherever it appears.
Digital touchpoints & platforms
Print & physical applications
Campaign & advertising assets
Rollout planning & coordination
Content and communication designed to reflect brand intent. We shape how organisations communicate visually and verbally across platforms, campaigns and materials, ensuring tone, structure and design remain aligned.
Content design & templates
Campaign creative & messaging
Editorial & communication frameworks
Internal & external communications
Long-term oversight to protect and evolve the brand. We maintain standards, guide decisions and support teams so the brand remains coherent as the organisation grows, changes or enters new markets.
Brand governance & review
Design direction & approvals
Ongoing refinement & evolution
Support for internal teams & suppliers
We deliver brand and design work in environments where credibility, governance and long-term consistency matter.
Our experience includes organisations operating in:
Regulated financial and professional services
Government, public sector and statutory bodies
Healthcare, wellbeing and care organisations
Construction, property and infrastructure
Hospitality, tourism and consumer-facing brands
Technology, cyber and infrastructure providers
Community, sport, culture and education
Much of this work involves multiple stakeholders, compliance constraints and reputational risk, where brand decisions need to stand up to scrutiny over time, not just at launch.
Andy oversees brand and design partnerships, providing clarity of direction, consistency of execution and long-term guardianship of the brand.
He is typically engaged when organisations change but their brand has not kept pace, following mergers, leadership shifts, stalled growth or increased scrutiny.
Meet Andy and the team over coffee at our Douglas HQ.
DotPerformance is a full-stack digital partner, designing, building and operating websites, products and platforms that evolve how organisations look, communicate and serve their stakeholders.
We design, build and operate custom systems and integrations that replace manual work, reduce operational risk and improve how teams function day to day. When off-the-shelf software no longer fits, we create systems designed around real workflows
We work alongside marketing teams to deliver high-quality marketing activity at scale. Our role is to support execution, production and optimisation, helping teams maintain consistency, reduce delivery friction and sustain momentum over time.
Film is one of the most exposed and powerful forms of brand work. When handled with care and consistency, it creates deep transformation.
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