Website Design & Development.

Article by Andy Orton, Founder of DotPerformance

After years of studying user behaviour and website interaction, combined with hands-on commercial experience in web design, I launched DotPerformance in 2006. By then, I’d already accumulated a huge knowledge that would shape everything we do.

I remember attending a Google conference in Dublin during the height of Google’s dominance. At the time, we were managing millions of pounds in client ad spends, and websites were the undisputed centrepiece of marketing strategies. During the event, they asked attendees to raise their hands based on their years of experience. As the numbers climbed, hands steadily went down. By the time they reached 10 years, only two hands were left—mine and Simon, our Head of Digital. It was a moment of epiphany: we weren’t just experienced; we were among the most seasoned professionals in Europe.

Simon King, Head of Digital, he does not age!

Business Transformation

We spent years creating beautiful, high-performance websites, perfecting our quality control at the same time so that clients were left with no headaches.

It was easier in the early days, expectations were so low that when a customer visited one of our sites the difference was night and day, every website we produced was a category leading experience at international level. It was simple, if a client wanted to lead, they call us.

For us, it was never about just building websites; it was about transforming businesses. What we offered and continue to offer stands apart—our work was always ahead of local and even London agencies. Aesthetics, functionality, usability, conversion and client experience—we excel in every aspect.

Now it's harder to differentiate businesses, designers are generally getting better and those newbies we met at the Google conferences are now experienced. So we have to push boundaries, we have to experiment, we need to be more interactive, more story based, more on brand than ever before.

Simon, Claudiu & Andy, Digital Transformation Team at the TT Races 2019.

The Shifting Landscape of Marketing

The last five years have redefined the rules of marketing. Google Search, once the undisputed giant, is losing traction among younger generations. Research shows Gen Z is 25% less likely to use Google than Gen X, opting instead for social media platforms to search, especially for lifestyle topics like fashion or beauty.

As these habits mature, their influence is expected to ripple across other industries. Pair this with the rise of mobile usage over desktop, and the need for mobile-first design becomes undeniable.

For businesses, this isn’t just a trend; it’s a shift in consumer behaviour that demands adaptation. Beyond SEO, brands need to prioritise social media presence, influencer collaborations, and content creation to stay competitive.

Even as social media drives discovery, websites remain essential. They’re still the largest extension of your brand and the primary platform for transactions—whether it’s making a purchase, booking a service, or building trust. The website is where decisions happen and where businesses shine—or fall short.

Lottie, our Gen Z Social Media Advisor, with our amazing Rachie.

Rolling with the Changes

As a full-service agency, we’ve embraced every shift in the digital world. Our websites aren’t just functional—they’re interactive, immersive, and packed with personality. Video isn’t an afterthought; it’s embedded into the very design. Speed, usability, and mobile-first principles are at the core of every project we deliver.

We’ve also expanded beyond websites. As social media and visual storytelling became key players, we evolved too—offering social media management, video production, and brand photography. The result? A seamless, cohesive brand experience across every touchpoint, from the post that grabs attention to the website that closes the deal.

Explore our offerings below to find out more...